Established in 2025 by Konstantin Grcic, 25kg is a platform to showcase and sell radical design concepts that would otherwise remain unseen. Raw concepts. Unfiltered. Each object released is a thing, and each thing can be something, possibly many things. Each carries a purpose: to challenge the discourse around design, to push it out of theory and into use—into real space.
“I have a strong urge to realise ideas that push the conversation, that perhaps even spark controversy. I want to put these things into the debate. I believe there is a space for them.” – Konstantin Grcic
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